SEASON 2020 | Essendon Royals announce Vitale Ferrante as Senior Men's Coach


Essendon Royals are delighted to announce the appointment of Vitale Ferrante as the club’s Senior Men’s Coach for season 2020.

Ferrante will take over the role at the conclusion of the current season, allowing current Coach, Vaughan Coveny, to step down at the end of the season and focus on Head of Football duties next season.

The former Pascoe Vale FC coach arrives at Cross Keys Reserve with a wealth of experience and football knowledge. He is no stranger to the club, having had the chance to watch the team in recent weeks.

Ferrante brings considerable senior coaching experience to the role, having led Pascoe Vale FC in Victoria’s highest league since 2013. He coached the club to promotion, finishing earlier this season and returning to the sidelines in an official capacity next season.

A former player at the club, Ferrante has plenty of history with the Royals and is delighted to be leading the men’s team into what promises to be an exciting period for the club.

“The primary reason I’ve decided to come back to Essendon Royals is that I think it’s an exciting project,” he said.

“My next move was always going to be to something I believed in and I believe in this club.

“The committee is young, exciting and vibrant and have positive ambitions for the future of this club. I want to be a part of that. I believe Essendon Royals FC is a sleeping giant in Victorian Football.”

The appointment comes at an exciting time for the Royals with Ferrante set to lead the seniors in a new era for the club.


In his time at Pascoe Vale, Ferrante coached over 150 games in Victoria’s top flight, taking out the 2015 NPL Coach of the Year award in the process and believes that experience and knowledge will help him quickly adapt to State League 1 football.

“The pressures of coaching at the highest level are something that you can’t teach. You need to experience it and at Pascoe Vale FC we had to fight to get promoted and then stay and compete with the bigger clubs for a number of years.

“I hope I can bring that experience to Essendon Royals FC iand take us on an exciting journey together.”

Ferrante is no stranger to the club. The club he has observed over the last two months has come a long way from the club he played for years ago.

“It’s changed immensely. There are so many kids here now and there’s a great energy about the place,” he said.

“I’ve been coming to the home games recently to watch the team. This new facility at Cross Keys is elite. To watch the games in this professional environment has been a fantastic experience.

“The Preston game earlier in the season had an atmosphere that rivals the NPL. Preston FC has a lot of supporters, equally there was were plenty of Essendon Royals fans and football people which contributed to a great occasion.

“The location of the club, the number of juniors and the granting of an NPL license for the juniors program set the scene for an exciting few years for this club.”

Ferrante praised his predecessors, in particular, Vaughan Coveny who will remain a great asset to the club in his Head of Football role moving into this new era for the Royals.

“I think the club has done a brilliant job to secure Vaughan in his role as Head of Football,” he said.

“The club is putting together a good team. That was one of the reasons I wanted to come here and sign on.”

Ferrante said the work for Season 2020 has already begun.

“I’ve identified the team needs for Season 2020. I’ve already started preparing for the return of the boys. It’s going to be a big pre-season.”

The appointment sees the experienced coach join the club his younger brother, Michael Ferrante, joined during the most recent transfer window. Michael was also joined by two of Vitale’s former Pascoe Vale FC players in Davey Van’t Schip and Luca Santilli.

When asked, Ferrante was coy on his recruitment plans for the new season. He insisted that building a strong team-first culture is a priority for the club next season.

“The players need to believe in me and they need to believe in each other and understand we are all representing the club,” he said.

“That doesn’t happen overnight, but culture is the most important thing in football teams, business teams and family life. To succeed, you need a good culture.”

Further details about Vitale’s coaching team will be revealed over the coming days. Follow us on Twitter, Facebook and Instagram to get all the latest news!

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